Mini Booklet Sales Brochure - Morgan - Driven at Heart - Postcard Folder

The Morgan Postcard Folder is a collectible set of promotional postcards issued by the Morgan Motor Company, typically featuring images of their classic and contemporary sports cars. These folders were produced as factory literature and memorabilia, often distributed at dealerships, motor shows, or directly by the company to enthusiasts.

 Key Details

• Format: A folder containing multiple postcards, usually 6–12 cards.

• Publisher: Morgan Motor Company, Malvern Link, Worcestershire, UK.

• Era: Produced in different decades, with notable examples from the 1970s–1990s and later reissues in the 2000s.

• Content:

  • High-quality photographs of Morgan models (e.g., 4/4, Plus 4, Plus 8, Aero series).

  • Some folders included historic racing images or factory scenes.

  • Cards often carried Morgan branding, slogans, or campaign themes.

Collectibility

• Purpose: Served both as promotional material and souvenirs for Morgan enthusiasts.

• Rarity: Earlier folders (1970s–1980s) are harder to find and more valuable.

• Collectors prize them for their period photography and as part of Morgan’s broader factory literature.

 Historical Context

• Morgan has a tradition of producing memorabilia and literature alongside its cars, reinforcing its image as a boutique, heritage-rich manufacturer.

• Postcard folders were part of this strategy, offering enthusiasts a way to collect and share Morgan imagery.

• They sit alongside other Morgan publications such as The History of a Famous Car – Morgan (1970s booklet) and Driven at Heart (2010s sales folder).

In short: The Morgan Postcard Folder is a promotional collectible set of factory-issued postcards featuring Morgan cars, produced across several decades, now valued as automobilia.