Sales Brochure 1994 Morgan Plus 8 and 4/4

The 1994 Morgan sales brochure is a 20‑page factory publication covering the full model range, including the Morgan 4/4 1800, Plus 4 2‑litre, and the flagship Plus 8 3.9‑litre V8. It is a collectible piece of automobilia, valued for its detailed specifications, cutaway drawings, and period photography.

Key Details

• Year: 1994

• Format: A4 softcover brochure, approx. 20 pages

• Models Featured:

  • Morgan 4/4 1800 – lightweight four‑cylinder sports car

  • Morgan Plus 4 2‑litre – Rover‑powered mid‑range model

  • Morgan Plus 8 3.9‑litre V8 – high‑performance flagship

• Content:

  • Technical specifications and performance data for each model

  • High‑quality colour photography and cutaway drawings

• Special Note: The rear cover shows Peter Morgan with his dog Jade in a works Plus 8 (registration AB 16).

 Collectibility

• Purpose: Dealer‑issued promotional literature, not mass‑market.

• Rarity: Original 1994 brochures are now considered automobilia collectibles.

Historical Context

• By 1994, Morgan was emphasizing its blend of tradition and modern performance.

• The 4/4 remained the longest‑running production sports car in the world.

• The Plus 8, introduced in 1968, was still Morgan’s flagship, now with the Rover 3.9L V8.

• The brochure reinforced Morgan’s identity as a boutique manufacturer, hand‑building cars in small numbers while celebrating its heritage.