Sales Brochure - Morgan for 1964 - The car for the sporst enthusiast

The 1964 Morgan sales brochure is a 12‑page softcover catalogue produced in England, covering the Morgan 4/4 Series V, Plus 4 two‑seater coupé/tourer, and Plus 4 four‑seater tourer. It was printed in English and distributed through Morgan dealers as official promotional literature.

 Key Details

• Title/Type: Morgan Motor Company Full Line Sales Brochure

• Year: 1964

• Format: Softcover, approx. 6½" × 9¼", 12 pages including covers

• Models Featured:

  • 4/4 Series V Two‑Seater Tourer

  • Plus 4 Two‑Seater Coupé/Tourer

  • Plus 4 Four‑Seater Tourer

• Content: Specifications, features, and promotional photography of each model.

• Publisher: Morgan Motor Company, Malvern Link, Worcestershire, UK.

 Collectibility

• These brochures were dealer-issued promotional items, not mass-market publications.

• Today they are considered rare automobilia, especially in complete condition.

Historical Context

• The 1964 brochure reflects Morgan’s transition era: the long-running 4/4 Series V was still in production, while the Plus 4 offered more power and practicality.

• It was also the year Morgan introduced the Plus 4 Plus, a rare fiberglass-bodied coupé (only 26 built), which appeared in some promotional material of the time.

• These brochures are prized not only for their specifications but also as a snapshot of Morgan’s boutique marketing style in the 1960s.