Softcover Booklet - The History of a Famous Car - Morgan

The softcover booklet “The History of a Famous Car – Morgan” is a vintage publicity and history brochure produced by the Morgan Motor Company in the 1970s. It provides a concise illustrated overview of Morgan’s heritage, models, and racing achievements up to the era of the Morgan Plus 8.

Key Details

• Title: The History of a Famous Car – Morgan

• Format: Softcover booklet / brochure

• Publication Date: Circa 1970–1975 editions exist

• Length: Around 66–68 pages

• Content:

  • Early history of the Morgan Motor Company (founded 1910 by H.F.S. Morgan)

  • Development of the famous three-wheeler Morgans of the 1910s–1930s

  • Transition to four-wheeled sports cars (Morgan 4/4, Plus 4)

  • Racing highlights, including Le Mans appearances in the 1960s

  • Introduction of the Morgan Plus 8 in 1968, which became the company’s flagship model

• Illustrations: Period photographs of Morgan cars, factory scenes, and racing events.

Collectibility

• These booklets were originally publicity pieces distributed by Morgan dealers and at events.

• Today they are considered automobilia collectibles, often sold through vintage car literature dealers, eBay, and specialist shops.

• Typical value: AU $20–40 for common editions; rare or pristine copies can fetch AU $50+.

Historical Context

• The booklet followed Morgan’s earlier 1960 publication “Fifty Years of Experience”, which marked the company’s 50th anniversary.

• The History of a Famous Car updated Morgan’s story into the 1970s, highlighting the endurance of traditional craftsmanship and the success of the Plus 8.

• It remains a snapshot of Morgan’s identity as a small, independent British sports car maker resisting mass production trends.