Softcover Sales Brochure - Morgan The First Real Sports Cars - 1968 with price list

The 1968 Morgan sales brochure is best known for introducing the Morgan Plus 8, alongside the 4/4 and Plus 4 models. It was a factory-issued promotional folder, marking a pivotal year in Morgan’s history when the company launched its most powerful car to date.

Key Details

• Year: 1968

• Format: Unusual folder-style brochure, approx. 8" × 5¾" closed, unfolding to nearly 20" wide

• Content:

  • Continued promotion of the Morgan 4/4 and Plus 4 models

  • Specifications, performance figures, and black-and-white photography

   

• Language: English

• Illustrations: Mostly monochrome, with period factory and promotional images

Historical Context

• 1968 was the debut year of the Morgan Plus 8, which became the company’s flagship sports car for decades.

• The brochure emphasized Morgan’s blend of traditional craftsmanship (ash wood frames, hand-built bodies) with modern performance.

• It highlighted Morgan’s endurance in an era when many small British car makers were disappearing, positioning the Plus 8 as proof of Morgan’s adaptability.

 Collectibility

• These brochures were dealer-issued promotional items, not mass-market publications.

• Today they are considered rare automobilia, especially in complete condition.

• Collectors prize them for being the first official literature to feature the Plus 8, making them historically significant.